Мужчины чаще втрое дарят подарочные сертификаты в программе «СберСпасибо», чем женщины.
«СберСпасибо» analysts have investigated the redemption of bonuses for gift certificates among loyalty program participants. Experts have discovered which gift certificates Russians have purchased most frequently. The findings of the study were reviewed by «Lenta.ru».
Согласно аналитикам, мужчины потратили в три раза больше денег на подарки, чем женщины. Сертификаты на траты в категории «Игры» стали самыми популярными подарками, составляя 85 процентов всех подарков. За ними с большим отрывом следуют категории «Книги и канцтовары», «Развлечения», «Путешествия» и «Связь и интернет».
In 2023, the highest average check for gift certificates was in the Yaroslavl region: local residents spent an average of 3,363 bonus points on them. The region surpassed Moscow and St. Petersburg, where customers redeemed an average of 2,827 and 1,900 bonus points, respectively, for certificate purchases. Also making the top ten were Primorsky Krai (1,602), Irkutsk Oblast (1,578), Moscow Oblast (1,577), Krasnodar Krai (1,543), Krasnoyarsk Krai (1,387), Sverdlovsk Oblast (1,376), and Nizhny Novgorod Oblast (1,318).
Earlier it became known that the expenses for gifts for Teacher’s Day, which is celebrated on October 5th, have increased by 7 percent this year. According to a survey by the job search service SuperJob, Russians spent an average of 3.2 thousand rubles to congratulate teachers.